Driven by new research findings, Ageless Innovation continues Reach Out and Play campaign designed to positively impact the lives of older adults through togetherness and gameplay.

In response to the ongoing loneliness epidemic, which continues to disproportionately affect older adults, the research findings come as many celebrate the older adults in their lives via Grandparents Appreciation Month in September, and as others look for stimulating and meaningful activities before heading into an often-lonely holiday season.

Capital Caring Health, part of the nation’s largest not-for-profit advanced illness care and hospice provider—Chapters Health System, and Ageless Innovation, the makers of the award-winning Joy for All™ Companion Pets, are distributing companion pets to Veterans with dementia, and those suffering from feelings of social isolation and loneliness as part of their innovative “Robotic Pets for Vets” program.

The company at the forefront of delivering fun, joy, play and comfort to the older adult market punctuates hallmark year by naming co-founder Meghan Gamboa as Chief Marketing Officer, and announcing the hires of Celica Costantino, Vice President of Retail, and Khadijah Lewis, Sr. Director of Healthcare.

To combat this concerning trend, Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the power of play, created the Reach Out and Play initiative. Alongside AARP, hundreds of game-filled events will be organized to rally people of all ages to come together and celebrate older adults, driving meaningful connections through play that is inclusive of all generations.

Announced as Hasbro’s first-ever licensee focused on creating play experiences for older adults, Ageless Innovation aims to encourage intergenerational play via reimagined Hasbro Gaming properties; Games will feature easy to grasp pieces, easy to read content, and intergenerational storylines.