The campaign, which launched in September 2023, was designed to tackle the harmful effects of the ongoing loneliness epidemic by organizing hundreds of game night events for older adults and their families year-round. AARP, the nation’s largest non-profit organization dedicated to empowering Americans 50 and older, will sign on as the campaign’s title sponsor for the second year in a row.
The company at the forefront of delivering fun, joy, play and comfort to the older adult market punctuates hallmark year by naming co-founder Meghan Gamboa as Chief Marketing Officer, and announcing the hires of Celica Costantino, Vice President of Retail, and Khadijah Lewis, Sr. Director of Healthcare.
To combat this concerning trend, Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the power of play, created the Reach Out and Play initiative. Alongside AARP, hundreds of game-filled events will be organized to rally people of all ages to come together and celebrate older adults, driving meaningful connections through play that is inclusive of all generations.
Announced as Hasbro’s first-ever licensee focused on creating play experiences for older adults, Ageless Innovation aims to encourage intergenerational play via reimagined Hasbro Gaming properties; Games will feature easy to grasp pieces, easy to read content, and intergenerational storylines.
Ageless Innovation, a solutions-based company committed to positively impacting the lives of older adults and their care partners through the power of play, today announced the delivery of their 500,000th Joy for All™ Companion Pet. The award-winning collection of animatronic Pets, inclusive of three cats, two pups and a recently released bird, aim to alleviate leading issues among older adults including social isolation, loneliness, and cognitive decline, by delivering joy, fun and happiness to improve quality of life.
Ageless Innovation LLC, a global company devoted to reimagining how we positively live and age together through the power of play, today announced the expansion of its award-winning Joy for All product line to include a unique collection of card-based games. With the goal of delivering continued joy and fun to older adults and their loved ones of all ages, the new games will encourage enjoyable social interactions powered by the proven benefits of reminiscence therapy.