In a recent post by Dr. Michael Hodgkins, AMA’s CMIO, he cited the consumerization of healthcare as one of three digital health trends that are transforming patient care. Earlier this month, Health Affairs analyzed ‘the ups and downs of expecting patients to act as consumers’. Further, the NEJM Catalyst Insights Council revealed that the majority (96 percent) of its members responding to a recent patient engagement survey said the healthcare industry has a lot to learn from consumer-facing industries.