Discover the power of play.

Joy for All game
Celica

We believe

play has no age limit.

We believe

play fosters joy and social connections as we live and age together.

We believe

in the power of play to improve health and well-being.

We believe

play has the power to improve quality of life for older adults and their families.

We believe

in interventions that include play and technology for meaningful positive outcomes.

Our Behaviors + Values

Fun

We approach everything we do with a playful, warm and positive spirit.

Integrity

We are truthful, reliable and genuine in our conversations, relationships and partnerships.

Innovation

We are committed to continuous learning and human-centered design in crafting meaningful products and experiences.

Inclusion

We engage each other with compassion, embrace diversity and inclusion and celebrate aging gracefully.

Empathy

We continuously listen, learn and explore new ways to support people and communities as we live and age together.

Drive

We expect that our team will perform at the highest level in all that we do. We will adhere to a “whatever it takes” mentality to ensure we amplify our impact.

The facts about fun.

Extensive research has illustrated the significant impacts associated with social isolation/loneliness and dementia—and surprising solutions.

Loneliness increases risk
Chronic loneliness and social isolation are as bad for one’s health as smoking a pack of day. Not only do a wide range of markers respond negatively to loneliness—things like blood pressure, heart rate, blood sugar levels, and more—social isolation has been shown to increase morbidity and mortality.

Our Joy for All Companion Pets have been the subject of rigorous, peer-reviewed studies that demonstrate their efficacy alleviating many of the effects of loneliness and social isolation.

We are pleased to share these independent studies to support decision-makers as they consider using our high-impact/low-cost, evidence-based products to improve people’s lives.

“Study findings validate the use of this innovative cost effective technology for hospitalized older adults.”

“We found a statistically significant reduction in agitation scores from the beginning of our study to the end, along with a statistically significant increase in oxygen saturation throughout the course of the study.”

“The intervention was simple, unobtrusive, safe, and low-cost.”