WHAT DRIVES US
Why are we all in on play?
①
Play keeps us strong
Play requires us to think quickly, retain information in working memory, and respond to unpredictable events—an ideal recipe for mental and cognitive health. Studies have shown that play can improve processing speed, selective attention, and short-term memory.

②
Play keeps us healthy
To be fun, play has to be both unpredictable and safe. That particular combination inevitably delivers delightful surprises. Delight and happiness tend to make us laugh spontaneously, releasing endorphins that can increase feelings of overall well-being, relieve pain, boost immunity, reduce stress hormones, and more. Play isn’t just good fun—it’s good for us.

③
Play keeps us happy
Enjoying life is about being healthy and happy. And in a virtuous cycle, feeling happy tends to make us healthier, giving us more years to enjoy. At Ageless Innovation, we believe that helping people enjoy more years with the people they love is work worth doing.
RETHINKING CARE
Healthcare deserves play too.
Healthcare administrators, providers, physicians, and care personnel have to deliver better quality-of-life for members, patients, clients, and residents—and contain costs. However, many interventions for older adults come with high cost, adverse side effects, or both.
Fortunately, play is practically free—and has no negative side effects.
Rigorous, peer-reviewed research strongly indicates that play improves many key metrics, including cost-per-patient, morbidity, mobility, and biomarkers like blood pressure, blood sugar, and more—without side effects.
Because of this, our focus is on creating fun, fulfilling play experiences for older adults and those who care for them.
OUR PRODUCTS
Spread some joy.
Bring joy and the health-sustaining power of play to someone you care about! Our products are meticulously designed to elicit heartwarming joy and connection for people of all ages, from 5 to 105—and beyond!
Companion Pets
With our pets, you’re always in good company! These furry friends respond to your voice and touch—without ever needing to be fed, walked, or taken to the vet.

NEWS & EVENTS
What’s new
Robotic pets bringing joy to Stirling care home residents
Robotic pets are bringing some joy to residents of a Stirling care home. Residents at HC-One Scotland’s Forthbank Care Home in Kildean, Stirling, have been experiencing heartwarming moments through the innovative form of companionship.
Family donates 40 robotic therapy cats to East Providence assisted living facility
“Her cat brought her so much joy, and we just wanted to spread that joy,” McMichael said. The “Joy for All Companion Pets” were gifted to residents at the assisted living facility Wednesday. Those residents spent the afternoon coming up with names, picking out collars...
Hottest Toy Trends – Yahtzee Slots
We're thrilled to have Yahtzee Slots featured in Today's "Hottest Toy Trends" line up! Aired on March 20, 2025 at 8:53 AM on WNBC-TV (New York, NY) New York, NY, United States
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