Tom Canterino

Co-Founder & Vice President, Business Development,
& B2B Sales

If you could fight the epidemics of Alzheimer’s, dementia, and social isolation and loneliness among older adults with the simplest of solutions, why wouldn’t you?

Tom is a natural business development professional – in all the best ways. His entrepreneurial spirit, passion for leading impactful programs, and his natural ability to foster relationships with everyone he meets have all contributed to the rapid growth of Ageless Innovation. Particularly within the B2B space, Tom has not only fostered exponential awareness and adoption of the Joy for All product line, but also challenged the way care partners and professionals previously thought about the role of “play” among older adults.

It is in the light that Tom leads Ageless’ global B2B channel expansion, development, and strategy serving the senior care spectrum and overseeing numerous distributor and clinical retail relationships. His work has led to relationships with thousands of senior living communities, association partners, and resale partners in the United States, Canada, Europe, and Australia. In April 2019, Tom was recognized as an Argentum Senior Living Leader 40 Under 40 award recipient for the impact of his work.

Prior to co-founding Ageless Innovation, Tom spent five years at Hasbro in numerous brand management and marketing roles. He has also served as Marketing Manager at Orange Leaf and Regional Marketing Manager at 3D Systems.

Tom is a graduate of Johnson & Wales University, Providence, majoring in Entrepreneurship and minoring in International Business. It was during his time here that Tom solidified his passion to making the world a better place through entrepreneurship. By Tom’s sophomore year, he had already started a food truck and then launched a mobile ordering app, called Feed Me, for food trucks and small restaurants. Tom’s ideas and ambition caught the attention of many, including the producers of the hit show “Shark Tank.” Although he didn’t make it to a televised episode, the experience left him with significant contacts and fueled his desire to succeed in business.

After selling his first two companies, Tom continued on his entrepreneurial path, including co-founding the philanthropic firm, Pay Away the Layaway, and serving as a partner and advisor in a posture pillow company, SitZen. His experience now includes starting over five companies in the past ten years, two of which are two non-profit organizations.

Outside of the office, Tom serves on the advisory boards of two start-ups, on the Board of Directors for Youth Pride RI, as a mentor, an advocate for the well-being and equal rights for the LGBTQ community, and as a volunteer for the Rhode Island Special Olympics and other community initiatives. Tom also enjoys spending time with his friends and family and traveling. He has a dual love of the snow and sun: earning a bronze medal in the Junior Olympics skiing competition and being a ski instructor; as well as being an aquatics coach and loving anything to do with the sun, beach, sailing, scuba diving, and other water sports.